
Wade Coye, Accident & Injury Attorney
On June 27 HBO aired a special documentary called Hot Coffee, which explored the popular lawsuit known as the “McDonald’s hot coffee case” from 1994. As many people know, Stella Liebeck, 79, spilled a hot cup of McDonald’s coffee in her lap, which resulted in permanent scarring and a scandal. She sued McDonald’s and was awarded compensatory and punitive damages. The HBO special is designed to remind the public of her story and the bigger thematic issues of her unfortunate example.
Her Story
Ms. Liebeck was in the passenger seat of her car when she ordered a cup of coffee from the McDonald’s drive-thru window. When she proceeded to remove its lid while holding the cup between her legs, the entire cup spilled onto her thighs and was immediately absorbed through her jogging suit, as if she was immersed in scalding liquid. The beverage was found to be held at a temperature between 180-190 degrees Fahrenheit, about 70 degrees hotter than the average cup of coffee. This extreme temperature resulted in Ms. Liebeck suffering third-degree burns, spending over a week in the hospital, and undergoing two reconstructive (not cosmetic) skin grafts. From that moment on, Ms. Liebeck was never able to bend or use her legs to the same extent as previously, and the overall quality of her life was severely affected.
Even in consideration of this personal tragedy, Ms Liebeck filed suit only seeking compensation for the cost of her medical bills – $20,000. McDonald’s refused to settle out of court and insisted on a trial.
The Trial
During discovery, it was revealed that in the decade before Ms Liebeck’s case, McDonald’s had more than 700 reports of customers being burnt by their coffee. This repetitive complaint was no fluke: it was McDonald’s policy to keep their coffee at temperatures which were unsafe for consumption.
In their marketing research, McDonald’s had discovered that by keeping the beverage at such an excessive temperature it was possible to:
a) convince people the coffee was appetizing, because it couldn’t really be tasted and
b) increase the coffee’s shelf life, which then decreased the expense of coffee waste.
Under all, it was a cut-and-dry monetary business decision.
The nonchalance with which McDonald’s approached this prior knowledge of injury and their awareness of potential dangers shocked and enraged the jury. These facts showed jurors that McDonald’s simply ignored the best interests of their customers, and that their negligence resulted in Ms Liebeck’s life-altering injuries. The judge instructed the jury that, given the facts of the case, they could consider punitive damages and act as the conscience of the community, and jurors unanimously decided Ms. Liebeck’s case be awarded the cost of both her medical care and her resulting pain and suffering – to the tune of a total of $3 million.
The Impact
All punitive damages are designed to send a message and draw awareness to the results of liability negligence, and that goal was spectacularly achieved in this case. Although the kind of attention the case ended up receiving may not necessarily be what the jurors had in mind.
Theoretically, punitive damages are the result of juror’s being empowered by the judicial system – the juror has the chance to take a stand and make a call in the name of fairness and the greater good. The story of this case could have been one of responsible jury members serving their country, and awarding justice for Ms. Liebeck and for the benefit of all consumer safety by causing McDonald’s to get a little egg on their face. However, the corporate media spin which resulted belittled and degraded the immensity of the case’s importance to civil justice, and turned it instead into a commentary on “frivolous litigation” and fodder for comedy sketches and talk show hosts. Ms. Liebeck was painted as reckless, her injuries were retold to the public as being minor, and the case has essentially been seen as a laughingstock of greedy American culture ever since. You may remember newspaper and magazine headlines such as “hot steaming nonsense” and “justice gets burned” as the media made light of an aging woman who was the victim of codified corporate negligence.
The Politics
In the HBO documentary, Hot Coffee, director and lawyer Susan Saladoff rightly looks at the framework around the case in public media portrayal. Corporate power has only grown since this 1994 decision, and with the 2010 Supreme Court decision of Citizens United v. Federal Election Commission, corporations are now allowed to fund an unlimited amount of money to political campaigns. Because of First Amendment speech rights, corporations are granted enough power to use multi-billion dollar media campaigns to influence, direct, and modify public opinion through a vigorous and well-funded system of spin.
Some corporations want to vilify cases like Liebeck’s and use them as evidence of a “jury out of control.” Sometimes the argument goes so far as to propose limiting, or even removing, the rights of the jury, but that’s not the democratic system of justice. The American jury system is so unique at its core because the jury is one of the most powerful entities in the lawmaking process. What Hot Coffee reminds me is that before a jury, individuals and corporations, the relative powerless and powerful, become equals and are subject to be held liable to a communal standard set by their peers. It is refreshing in its vigilance to remember the true message in this kind of case, the reason why punitive damages exist, and the power that each juror holds in the potential to affect history.